Honda warns on emerging markets while aiming for record sales

Honda Motor Co warned auto demand is cooling in emerging markets and especially Southeast Asia, but Japan's third-biggest carmaker remained upbeat about its prospects and said it aims to sell a record 4.5 million vehicles or more in 2014. Honda said new, smaller models would help it to maintain strong sales growth in some key emerging markets like Indonesia and India where industry-wide demand has been ebbing. Rising interest rates and currency worries have cast a shadow over the economic growth outlook in several emerging markets, which are key to Honda's aggressive expansion targets. That will require Honda to nearly double sales in emerging markets, where it sold 1.6 million to 1.7 million vehicles in 2013.

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